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Conversational AI: A key shift in consumer expectations due to COVID-19 is the demand for not just 'always-on' digital platforms, but the associated customer services. Predictive analytics models can then prepare personalised offers, discounts, and campaigns as per a persona's preferences, and deliver them through effective channels to increase customer retention and loyalty.Дў. and map them accordingly to build well-defined customer personas. Persona-based propensity modelling: AI-backed data analytics enable algorithms to extract hundreds of data points from multiple data sets such as customer transaction history, location data, product preferences, etc. Using AI/ML and data science together, businesses have started to reimagine the nature of the work in countless ways, some of which are listed below:ДЎ. This has further spurred organisations to augment analytics with AI to build enriched customer experiences and truly transform business processes.

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shift most aspects of their personal and professional lives onto virtual platforms, they now demand a digital-first, location-independent mindset from all digital platforms and services.

As stakeholders, customers, employees, vendors, etc. The onset of COVID-19 has led to a dramatic change in traditional consumer experiences.

Rather than using AI/ML as a passive tool, there is an opportunity to actively interact with it, allowing it to make and act on decisions on our behalf, considering its responses and changing our intentions as a result. While analytics and data science have become a routine and expected part of a data-driven organisation, Artificial Intelligence (AI) continues to seem elusive.Дata science involves looking at a business problem and using analytical techniques to solve the problem at hand whereas AI involves making machines smarter and more human-like, using sophisticated techniques like deep learning.

Increasingly, organisations are also leveraging AI to improve employee engagement through behaviour mapping, chatbots, real-time collaboration and feedback tools.ДЄlso Read: Crypto exchange platform Coinbase acquires AI startup Agara

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Riding the wave, organisations quickly caught up and understood how to analyse their ever-increasing data to improve their offerings, meet dynamic market needs and cater to increasing customer expectations.

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